Not only can the ultraviolet radiation from indoor tanning beds lead to wrinkles, it also increases the risk of skin cancer, including melanoma, the deadliest form of skin cancer. On an average day, more than one million Americans tan in tanning salons. Research shows that nearly 70 percent of indoor tanners are female, primarily 16 to 29 years old.

The Academys public service advertisement (PSA) campaign aims to educate the public, especially young women, about the dangers of indoor tanning. The campaign contains print, television and radio advertisements, which all carry the same theme: Indoor Tanning is Out®. The radio PSA, a contemporary folk song with lyrics written by a 14-year-old girl and music composed and performed by a professional recording artist, warns about the dangers of indoor tanning.

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