“Obroni koko” is an expression in twi, a local language widely spoken in Ghana, that literally translates to “white person white”. It’s used by many Ghanaians to designate Caucasian people, but also Africans with albinism.

Albinism is a genetic, hereditary disorder characterized by a lack of pigmentation in the hair, skin and eyes. The pigment that gives skin its color, called melanin, is also a key element in the development of the eye. Its absence usually results in poor eyesight – most people with albinism are short-sighted. Children who look “strange”, already disadvantaged by poor eyesight, are sometimes asked to sit in the back by ill-informed teachers.

Left without its natural protection from the sun, the skin burns easily and is more susceptible to develop cancer. Under the African sun, many will develop skin cancer before the age of 20. Without proper education, especially in rural areas, people lack the basic knowledge on how to protect themselves. Sunscreen is expensive and generally unavailable, out of reach for all but a few.

But in Africa, what can be even more difficult is simply to look different.

The unusual appearance of people with albinism is often the source of embarrassing remarks, mockeries, and urban legends.

Duration : 0:4:42

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A health professional explains why you we need exposure to the sun every day for our daily vitamin D intake. But exposure to the sun every day also means the need for sun protection. It’s better to do this without your body absorbing the harmful chemicals found in sunscreen lotion, which can cause cancer. Replace the use of sunscreen lotion conveniently and easily. Visit http://www.sunscreenwear.com.
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SunScreenWear.com supplies a sunscreen clothing line of sun hats and shirts that provide UV protection to UPF50+.
Therapeutic, protective sunwear that screens the sun’s rays to protect against the UV that causes skin cancer and
sunburn.
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But why use SunSoul?
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These products ALSO use the sun’s rays to reduce and manage skin disorders. So if you have acne, suffer from melanoma or many other other skin problems, just wearing the hats and shirts a few hours each week will significantly improve your skin condition. Find out how by visiting http://www.sunscreenwear.com.

Duration : 0:2:11

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Via http://www.dermtv.com – Just yesterday, Lancet Oncology, a leading medical journal stated that, “The risk of skin melanoma is increased by 75% when use of tanning devices starts before 30 years of age.” While the medical community has known that tanning salons cause skin cancer (the most common form of cancer), there is now finally proof. Dr. Schultz will also explain why tanning beds are so hazardous to your health.

Duration : 0:2:50

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Listen to a patient describe the results of using Sunsoul’s ‘fotofacial in a shirt’. Find out more at http://www.sunscreenwear.com.

Duration : 0:0:30

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Via http://www.dermtv.com – Dr. Schultz is a dermatologist who won’t tell you to stay out of the sun. He’ll just tell you to make sure you’re protected while in the sun. And your top line of defense against the damage from the sun is…sunscreen! But surprisingly the majority of sunscreen users are using it all wrong. Dr. Schultz will share with you the proper way to use sunscreen.

Transcription:

In this episode, I’m going to tell you how to use your sunscreen so it will really work. Summer Monday morning office visits usually include at least one frustrated, sunburn victim who complains, “My sunscreen didn’t work. I used a 15 all over my body, I used a 30 all over my body, and look what happened?” And I respond to that, “How often did you re-apply your sunscreen” And to that, I am usually greeted with a blank, gazed look and then finally the question, “What do you mean, re-apply?” In addition to re-applying your sunscreen, if you want it to work and if you want to get the full protection from it, you also have to make sure that you use enough. Think of how much you used on your entire body the last time you went to the beach? I’m going to show you in my hand how much you need for your face and how much you need to use for your whole body assuming that you are wearing a bathing suit. First, let’s take a look at your face. This is the amount that you need to apply to your entire face in order to get full protection and, for your body, you need this amount. This is about an ounce to an ounce-and-a-half. This is a 6 oz bottle of sunscreen. That means, under the best circumstances, you’re going to get 4, maybe 6 applications of sunscreen out of one bottle. That means, on a nice summer weekend, at best, you’re going to get two days from one bottle of sunscreen. When is the last time you used up a whole bottle of sunscreen in just one weekend? Getting back to my poor sunburned Monday morning patient. No matter what a sunscreen says on the bottle, you need to re-apply it. If it says it’s waterproof, it’s not, you need to re-apply. If it says it’s relatively water-resistant, you still need to re-apply it, because there is no sunscreen that is going to stay on your skin and not get washed off by your repeated motion in the water. The take-away here is re-apply, re-apply every time you come out of the water. If you’re a tennis player, if you’re a runner, you’re perspiring and perspiration does a wonderful job at washing off sunscreen. Re-apply your sunscreen between sets, re-apply your sunscreen after each activity that you’re doing outdoors that’s causing perspiration , and you probably don’t know this, but even if you’re not doing any activities, you’re just sitting under an umbrella at the pool or at the beach and you’re reading, you need to re-apply every 3-4 hours because you’re always perspiring even though you can’t feel it, and so sunscreen is always being washed off your skin, so very 3-4 hours, re-apply. And lastly, don’t pull an ostrich at the beach. Just because you can’t see a part of your skin, doesn’t mean the sun can’t. The areas that frequently get sunburned because we just don’t put sunscreen there are the tops of our ears, the back of our neck, the back of your upper thighs and even the tops of your feet because you put your sunscreen on before you took your shoes off. So remember, most sunscreens need to be in contact with the skin for about a half-and-hour for them to work, so apply them accordingly. Re-apply your sunscreen and use enough and that way you won’t become a Monday morning sunburn victim.

Duration : 0:3:49

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